We Are So Excited About These Indie Beauty Launches

When you’re a beauty obsessive, going through the fabled aisles of your go-to beauty emporiums can get to be kind of predictable — been there, tried that. Sometimes, Ulta just doesn’t have what you need. And, unfortunately, many brands aren’t yet up to speed on animal testing and gluten allergies. All of this can limit your choices in beauty drastically and make trying something new a tough pill to swallow.


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