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Facebook Is Hoping To Return To Its Roots With A Major News Feed Change

The change is an interesting one, given that it is not necessarily a short-term business win. Hegeman says that while the company recognizes people will likely spend less time on Facebook overall, the company believes the interactions that do happen will create more personal connections and be more valuable. However, as Digiday noted, this isn’t necessarily a good thing for everyone: The changes could hurt publishers and other businesses who rely on their presence in News Feed for site traffic and name awareness.

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