Sony Pictures has just released a new Peter Rabbit animated movie based on the classic book by Beatrix Potter. But the new film is already facing calls for a boycott by parents over a scene in which Peter and his friends hurl blackberries at a character despite knowing he is allergic to them.
The Kids with Food Allergies (KFA) charity posted a warning to parents on Facebook, which has since received thousands of shares and comments.
KFA also wrote a lengthy open letter to the makers of the film. “We would welcome the opportunity to educate your company and the cast of the movie about the realities of food allergy,” the group said.
Kenneth Mendez, president and CEO of the Asthma and Allergy Foundation of America, also urged filmmakers to “examine your portrayal of bullying in your films geared toward a young audience.”
The outrage seems to have prompted a response. In a statement, the studio and filmmakers said that they “sincerely regret not being more aware and sensitive to this issue, and we truly apologise”.
Reactions on social media to the controversy were mixed.
Some even went as far as to call for a boycott.
Which again, received a mixed response.
What do you think of this outrage?