Look out, vapers: Big Puffer is watching | News – The Times

Juul says it will not sell the data to other companies

The vaping brand Juul has launched an e-cigarette with a tracking device that monitors every puff and where it took place.

The company, which says the key aim of the tracker is to “empower” customers with information about their nicotine use, is set to become the first vaping company to harvest vast amounts of data about individual consumption.

The product, called the Juul C1 and costing £24.99, has initially been launched as a pilot project. It can be used only after a strict age verification check. The minimum age is 18.

Technology in the Juul C1 enables it to pair with an app via Bluetooth and transfer data about the device’s use and location. Data will be stored about the daily number of puffs taken,…

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