Ryan Reynolds is obviously a successful actor, but his marketing skills are clearly up there, too. Last Friday, the Deadpool star had another ad for his gin company go viral after he cast the lead actor of that infamously unsettling Peloton commercial in a 40-second social media skit. The ad sees Monica Ruiz, now known to the internet as Peloton Wife, sitting in a bar with concerned friends while she knocks back a glass of Aviation Gin. “You’re safe here,” one friend whispers.
Appearing on The Tonight Show on Thursday, Ryan Reynolds explained the thinking behind it.
“I’ve been there, in that position as an actor, where you do something that doesn’t quite work,” he tells to Jimmy Fallon in the clip above. “I really wish someone from a gin company called me right after Green Lantern and was like, ‘Hey, I got something funny you can do as an answer to that!’
“So yeah, we got a hold of her. It was really difficult because nobody knew how to get a hold of her, obviously the people at Peloton didn’t want us to get a hold of her, but we got a hold of her and within 36 hours we had shot and put out this commercial.”
Big breaks come in all different shapes and sizes.