Clubs Sell Community. Now Is the Time to Pay It Back.

Soccer embraces the idea that its teams are not just businesses, but social institutions, part of their cities. Right now, that can’t just be marketing rhetoric.

Clubs Sell Community. Now Is the Time to Pay It Back.
Soccer embraces the idea that its teams are not just businesses, but social institutions, part of their cities. Right now, that can’t just be marketing rhetoric.