According to Tesla CEO Elon Musk, there have been 250,000 pre-orders for the vehicle so far.
Given that a pre-order requires a $100 deposit, this has given Tesla a nice $25 million cash infusion. In terms of implied sales, this is at least $10 billion given the Cybertruck’s starting price of $39,900. In reality, it’s probably more, given Musk’s breakdown of pre-orders which shows that most people choose the more expensive dual- and tri-motor variants, which cost $49,900 or $69,900.
146k Cybertruck orders so far, with 42% choosing dual, 41% tri & 17% single motor
— Elon Musk (@elonmusk) November 23, 2019
The 250k figure comes just five days after launch, meaning that the Cybertruck is just a little bit behind the Model 3, which reached 325,000 pre-orders in its first week. The big difference is that the Model 3 required a $1,000 deposit versus Cybertruck’s modest $100.
The big pre-order numbers are a big win for Tesla. The Cybertruck’s launch included a failed shatterproof glass test and the car itself is radically different than most pickups out there.
It’s important to keep in mind that pre-orders do not equate to sales — many people who put down a deposit will not end up buying the Cybertruck, and many others who did not will buy it when it becomes available. The car is scheduled to launch in late 2021 (2022 for the tri-motor variant), and a lot of things could change between now and then.