If you want to save money on Prime Day, Amazon will be offering plenty of deals. So many, in fact, that you might end up spending more than you planned.
Here’s how Amazon will trick you into buying more on Prime Day (which is actually two days because time is meaningless).
Not only is Amazon trying to convince you that you have to shop on Prime Day or you’ll miss out on the best deals, but Amazon is also running countdown clocks under certain items. If you don’t take advantage of these limited-time Prime Deals before the clock runs out, you’ll miss out on saving money! You could also save money by letting the clock run out or closing the app or doing literally anything else, but what fun is that?
Amazon is using Prime Day as a way to launch exclusive, Prime-member-only merchandise, such as an AmazonBasics by Disney Frozen comforter. If your kids love Frozen, you should make sure to get them this one-of-a-kind comforter before the limited-time offer goes away, right? Otherwise, you’re a terrible parent who doesn’t care about your children and/or great deals!
I know it feels like Amazon is a place where you can get unlimited amounts of any product you can imagine—but on Prime Day, Amazon wants you to know that its best deals are limited. Watch for progress bars under select Prime Day deals, letting you know what percentage of the available merchandise has already been sold to other customers.
This particular trick works in two ways. First, it creates a sense of scarcity. Second, it creates what’s called social proof: by showing you that a lot of other people have already bought the item in question, it makes the item appear more popular and valuable. If all those other people bought it, maybe you should buy it too—and you’d better do it quickly, before everyone else does!
Amazon is ready to prime the pump (pun obviously intended) by handing out $10 Amazon credits for doing Amazon-related tasks such as signing into the Amazon App for the first time, installing Amazon Assistant onto your laptop, shopping at Whole Foods, and more. That’s like free money, right? Why not combine it with your real money to buy something on Prime Day?
Notifications and alerts
Now that you’ve got the Amazon App on your phone and Amazon Assistant on your laptop, it’s time to put those services to use… so they can help Amazon sell you more stuff! Just ask your Amazon App and Assistant to keep track of specific Prime Day deals for you and send you a notification or alert when those deals go live. That way, you can go about your day as usual—until it’s time for you to buy that special Amazon Prime Day product!
Since shopping should be as much like a video game as possible, Amazon has created unlockable bonuses that get you extra discounts on select merchandise. To unlock your bonus, you have to participate in an Amazon app experience like “View In Your Room,” which uses your phone’s camera function to show you what your living room might look like with a specific chair or lamp in it.
Of course, once you know how great your living room is going to look with that new lamp, you totally have to buy it. I mean, you just unlocked a bonus 20% off!
Look, if you want to save a little cash on stuff you’re already planning to buy, Amazon Prime Day is one way to do it. Just be aware that Amazon wants you to buy a lot more than whatever items are currently on your list, and they’re going to pull out every trick they’ve got to make sure you spend as much time on Amazon during Prime Day as possible.
So be aware of the techniques Amazon is using to manipulate you into spending more—and then do your best to avoid them.
And if you can’t, well… at least you didn’t pay full price!