When I was first starting with Facebook live, I would put out a call for questions and no one would ask them. Yep, *crickets*. It was a little awkward.
But instead of wallowing in my sadness and not going live, I would start answering questions I *thought* my ideal client might be wondering but hasn’t asked yet.
This empowered me in two big ways:
- By me procuring my own questions, it encouraged people to ask them in the future
- It gave me NO excuses to not go live.
Now that I’ve been going live every week for over a year, more of my community engages with my content.
>>I ask my audience for their questions in a post the day before I go live, and decide which ones to answer by how many people “like” their comment.<<
From simply propping my phone up on the window in my kitchen and answering questions from a sticky note, my Facebook Live studio has changed a LOT over the past couple of years.
In the video below, I show you how I now use WireCast to make my videos more visually appealing and drive the conversation with pre-written slides.
With WireCast, I can shift back and forth from my face speaking to you live, and slides to demonstrate my points!
After I’m finished with my Facebook live video, I do two things right away:
- Choose a better thumbnail for the video for the video
- Add time stamps in the description for when I answered specific questions
>>This helps with encouraging people to watch the video because they know what they can expect.<<
So friend, that was a look into my Facebook Live studio! If you get nothing else out of this post, I hope you take away three main points:
- Choose the streaming software that best works for you right now in your business,
- Make sure you prepare questions in advance, and
- Consistency is queen!
If you are ready to commit to Facebook Lives, be sure to download my FREE FACEBOOK LIVE CHECKLIST to not miss a single recommended step!