Picture this: I’m chillin’ in my kitchen in a Rolling Stones t-shirt and answering questions on a Facebook live, and I get this question:
“How do you differentiate between your free and paid content?”
I LOVED getting this question, even though I’m pretty sure my response caused all of my viewers to sing “I can’t get no satisfaction.”
*If taking a golden opportunity to use a Stones reference is wrong, I don’t want to be right.*
They were probably not satisfied because there is no differentiation for me.
>>Friend, based on past experience, I have learned that the more I give to others, the more they give to me.<<
I don’t mean this as a biblical principle, I just mean that I can’t out-GIVE the internet. When everything we sell is Google-able, nothing is coveted, my friend.
I go live once per week on Facebook, twice per week on Instagram, I write 3 blog posts per week and host free challenges and webinars every quarter. And you know what?
I still have a multi-million dollar business.
There are a small group of people who are willing to pay to get more access, more information, or a specific set of products that are only available on the inside. They are my ideal client, and we (Social Curators, of course) are going to do amazing things together.
>>But that doesn’t stop me from sharing my free content with everyone else.<<
Buttercup, the more you put out valuable content, the more trust you have with your audience. And the more trust they have in your business, the more they’re willing to invest.
Now when I say content, I don’t mean to put out the Gettysburg address in a blog post every day. Free, valuable content can just be one epic blog post per week that you take multiple snippets from to share on social.
>>Deriving social media content from one blog post or video allows you to work smarter and not harder when serving your audience, all the while building trust along the way.<<
I have built my business on serving my audience, giving them everything I have, telling them all that I know.
*Friend, I am living proof that it PAYS to SERVE.*
If you are worried about serving your audience too much free content that they will not invest, I am here to tell you that you should be doing the opposite.
Try this out for a few weeks and let me know how it goes. I can’t wait to see how your audience responds!